Racheal Bates

Racheal Bates leads customer experience strategy across TSC, drawing on more than 12 years at the agency. Her career at TSC began as a Business Development Intern and progressed through Director of Marketing, VP of Customer Experience, and now Chief Experience Officer — a trajectory that gives her an uncommon depth of understanding of every facet of the agency's operations.

Racheal brings a rare combination of analytical thinking and visual intelligence to client engagements. Her graduate thesis at Technological University Dublin explored cross-cultural implications of color in brand logos, research that continues to inform her approach to experience design and brand perception across global markets.

Before marketing, Racheal worked as a staff photographer and photo editor in Dublin, Ireland. That background in visual storytelling and editorial judgment shapes how she thinks about every client touchpoint — from the first brand impression to post-engagement follow-through.

She ensures every TSC engagement delivers measurable strategic outcomes, not just creative output. Under her leadership, the client experience practice has become one of the agency's core differentiators.