Strategic B2B Marketing
Digital Performance
Every dollar accountable. Every channel optimized.
Paid search, programmatic, SEO, PR, social, and conversion optimization run by people who understand B2B buying cycles, not consumer click-through rates. We optimize for pipeline influence, not impressions.
Paid Search & Social
B2B media buying that actually understands B2B.
Paid search and social advertising for B2B requires a fundamentally different approach than consumer marketing because buying cycles are long, committees are real, and a click rarely equals a customer. We manage Google Ads, LinkedIn Ads, and paid social programs against pipeline metrics, not clicks, with audience strategies built around accounts and buying stages, not demographic guesses.
Best for: B2B companies spending on paid media who need strategic management focused on pipeline contribution, not someone pushing buttons in Google Ads and reporting on impressions.
What You Get
- Channel strategy aligned to buyer journey stages
- Campaign architecture with audience segmentation and targeting
- Creative development and A/B testing program
- Bid strategy optimization and budget allocation
- Pipeline-attributed performance reporting
Programmatic & Retargeting
Stay in front of the accounts that matter.
Programmatic and retargeting campaigns keep your brand visible to target accounts and engaged prospects throughout the long B2B buying cycle. We build display, native, and account-based advertising programs that use intent data, firmographic targeting, and behavioral signals to reach the right companies at the right time, with creative that reinforces your strategic narrative, not generic brand awareness.
Best for: B2B companies running ABM programs or long-cycle enterprise sales that need to maintain visibility with target accounts between direct touchpoints.
What You Get
- Programmatic strategy with audience targeting and suppression logic
- Account-based display advertising for target account lists
- Retargeting programs by funnel stage and engagement level
- Creative rotation strategy with performance-based optimization
- Cross-channel frequency management and attribution
SEO & Technical SEO
Own the search results your buyers actually use.
SEO for B2B technology companies builds the organic search foundation that captures buyer research intent at every stage of the journey, from problem awareness through vendor evaluation. We combine technical SEO (site architecture, crawlability, Core Web Vitals) with content SEO (keyword strategy, topic clusters, internal linking) to build compounding organic visibility that reduces your cost of acquisition over time.
Best for: B2B tech companies that want organic search to be a durable acquisition channel, not a line item they hope works while paid media does the heavy lifting.
What You Get
- Technical SEO audit with prioritized remediation roadmap
- Keyword strategy mapped to buyer journey and content plan
- Site architecture optimization for crawl efficiency and topical authority
- Content optimization program for existing and new pages
- Monthly organic performance reporting with pipeline correlation
PR & Analyst Relations
Coverage you can't buy. Credibility you can't fake.
PR and analyst relations programs build the third-party credibility that B2B buyers require before they engage sales, through strategic media placement and analyst firm engagement. We build earned media programs targeting trade publications, industry analysts, and the journalists your buyers and investors actually read, with executive media training, briefing preparation, and crisis readiness built in.
Best for: B2B tech companies that need market credibility beyond what they can self-publish, especially those entering new categories, raising capital, or targeting analyst report inclusion.
What You Get
- PR strategy with targeted media list and pitch calendar
- Analyst relations program with briefing preparation
- Executive media training and spokesperson readiness
- Share of voice tracking and competitive benchmarking
- Crisis communications framework and response protocols
Social Media Management
Build an audience that trusts you before they need you.
Social media management for B2B builds company and executive presence on the platforms where professional buyers form opinions and make decisions, primarily LinkedIn, but also emerging channels where your industry congregates. We create and manage programs that combine company-level content strategy with executive personal branding, turning social from a content distribution channel into a relationship-building engine.
Best for: B2B companies that know their buyers are on LinkedIn but haven't built a systematic program, or whose executive team has profiles that look like they were last updated in 2019.
What You Get
- Social media strategy with content pillars and publishing cadence
- Executive personal branding programs for leadership team
- Content creation and community management
- Employee advocacy program design and enablement
- Engagement analytics and audience growth tracking
Conversion Rate Optimization
Get more pipeline from the traffic you already have.
Conversion rate optimization improves the percentage of website visitors and campaign respondents who take the next meaningful action in your funnel. We run systematic testing programs (landing page optimization, form strategy, CTA design, user experience improvements, and funnel analysis) that compound small gains into significant pipeline increases without spending more on acquisition.
Best for: Companies driving meaningful traffic but converting at below-benchmark rates — where improving conversion is higher-ROI than increasing spend on acquisition.
What You Get
- Conversion audit with opportunity sizing by funnel stage
- Landing page optimization and A/B testing program
- Form strategy and progressive profiling implementation
- CTA and user flow optimization across key conversion paths
- Monthly conversion reporting with revenue impact analysis
Frequently Asked Questions
What you need to know about Digital Performance.
Straight answers to the questions B2B marketing leaders ask before choosing a partner.
Related Insights
Explore our latest thinking in this practice area.
Glossary
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FrameworkB2B SaaS Google Ads Agency Evaluation Framework
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