Strategic B2B Marketing
Content & Creative
Content that earns attention. Creative that earns trust.
Content strategy, original research, campaign creative, video, interactive experiences, and brand editorial from a team that has been writing the B2B playbook for 25 years. Not content mills. Strategic content with a point of view, because bland doesn't convert.
Content Strategy & Production
Strategic content that moves pipeline, not just pageviews.
Content strategy and production builds a systematic editorial operation that creates content mapped to buyer journey stages, personas, and measurable conversion paths. Every piece serves a strategic purpose (awareness, education, conversion, or retention) and is structured for both human readers and AI-powered discovery channels. We tie content directly to pipeline, not publishing calendars.
Best for: B2B companies that need a real content program, not a blog nobody reads, but a strategic editorial operation that supports pipeline.
What You Get
- Content strategy aligned to buyer journey and business goals
- Editorial calendar with content-to-campaign mapping
- Thought leadership articles, guides, and long-form content
- AEO-optimized content architecture for AI search visibility
- Content performance and pipeline attribution reporting
Research & Original Data
Own the data your industry cites.
Research and original data programs produce proprietary insights, benchmark studies, and survey-driven reports that establish your company as the authoritative source in your category. Original research is the highest-ROI content investment in B2B. It generates media coverage, analyst citations, sales enablement assets, and months of derivative content from a single study. We design, execute, and produce the research your market will reference.
Best for: Companies that want to own the data their industry cites, because original research builds authority that no amount of opinion content can match.
What You Get
- Research design with methodology, sample targeting, and survey instrument
- Data collection, analysis, and statistical validation
- Flagship research report with executive summary and key findings
- Derivative content plan (blog series, infographics, social, webinars)
- PR strategy for research launch and ongoing citation building
Campaign Creative & Design
Design that makes B2B look like it gives a damn.
Campaign creative and design produces the visual and conceptual work that makes B2B marketing memorable in a sea of blue gradients and stock photos. We create campaign concepts, ad creative, landing pages, sales materials, and brand design that stops the scroll and earns attention, because creative quality is a strategic advantage in markets where everyone else looks the same.
Best for: B2B companies that are tired of looking like every other tech company, and understand that design is a strategic advantage, not a cost center.
What You Get
- Campaign creative concepts with multi-channel execution
- Ad creative for paid social, display, and programmatic
- Landing page design optimized for conversion
- Sales enablement design (decks, one-pagers, proposals)
- Digital asset library for social, email, and web
Video & Motion
Video that explains, persuades, and converts.
Video and motion content production creates the visual storytelling assets that B2B buyers increasingly expect throughout the evaluation process. We produce explainer videos, product demos, customer story films, social video series, and motion graphics, with strategic scripts grounded in your messaging framework, not generic corporate video that puts people to sleep.
Best for: B2B companies that need video content for sales cycles, social presence, and website engagement, but can't justify a full in-house production team.
What You Get
- Video strategy aligned to buyer journey and distribution channels
- Explainer and product overview videos
- Customer story and case study films
- Social video series for LinkedIn and paid distribution
- Motion graphics and animated content for campaigns
Web & Interactive
Digital experiences that do more than just sit there.
Web and interactive content creates digital experiences that engage buyers beyond static pages: assessments, calculators, interactive guides, configurators, and diagnostic tools that provide personalized value while generating qualified leads. We design and build interactive content that gives buyers a reason to engage deeply with your brand and share information willingly.
Best for: Companies that need high-value lead generation assets that provide something in return, because modern buyers won't fill out a form for another PDF they'll never read.
What You Get
- Interactive content strategy with use case prioritization
- Assessment and diagnostic tool design and development
- ROI calculators and value estimation tools
- Interactive guides and configurators
- Lead capture integration and engagement analytics
Brand Editorial
A distinctive voice that compounds over time.
Brand editorial programs establish and maintain the distinctive written voice that makes your company recognizable across every touchpoint. We develop voice and tone guidelines, editorial standards, ghostwriting programs, and quality frameworks that ensure everything your company publishes sounds like it comes from the same sharp, opinionated, expert source, whether it's a blog post, an email, or a CEO LinkedIn update.
Best for: Companies whose content sounds different depending on who wrote it, or whose brand voice is described as "professional" because nobody has bothered to define what it actually is.
What You Get
- Brand voice and tone guidelines with examples and anti-examples
- Editorial style guide for all content types and channels
- Executive ghostwriting program for leadership content
- Content quality review framework and editorial standards
- Writer onboarding and voice training for internal teams
Frequently Asked Questions
What you need to know about Content & Creative.
Straight answers to the questions B2B marketing leaders ask before choosing a partner.
Related Insights
Explore our latest thinking in this practice area.
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