JJ La Pata

JJ La Pata has spent over a decade shaping marketing strategy for some of the most ambitious B2B technology companies in the market. As Chief Strategy Officer, he leads the development of cohesive, pipeline-driving strategies that help tech brands cut through the noise and build sustainable growth engines.

JJ was at the forefront of integrating artificial intelligence into TSC's strategic offerings as former VP of Strategy and AI Innovation. That experience gives him a unique perspective on where AI creates real leverage in go-to-market execution and where it's just theater.

His expertise spans media strategy, digital marketing, SEM, SEO, conversion rate optimization, paid media, and account-based experience (ABX). He doesn't just build strategies — he builds the measurement frameworks that prove whether they're working.

JJ is known for his ability to translate complex market dynamics into actionable go-to-market plans. He works across the full spectrum of B2B marketing, from early-stage companies finding product-market fit to enterprise organizations repositioning in competitive markets.