B2B marketing plus AI, in one partner
Legendary B2B GTM strategists. World-class AI solutions.
The Starr Conspiracy is 25+ years of B2B marketing fundamentals fused with AI-native software solutions built for the AI marketing era.
Book a 1-hour GTM strategy session
A legendary GTM strategist who listens. Actionable recommendations you can implement without us. A peek at world-class, AI-native marketing solutions. No sales pitch.
Trusted by 3,000+ B2B tech companies
Proof, not promises
Trusted by category leaders including Papaya Global, Docebo, Cornerstone OnDemand, Axonify, and TalentLMS, across 3,000+ B2B tech companies in 25 years.
337%
PR share-of-voice surge
TalentLMS
4X
Website traffic, month over month
Papaya Global
50K
New customers
Mobile Health
3.5M+
Employees reached
Axonify
“The rebrand and new website allowed us to become the fastest growing health and well-being platform in the industry. Because of this work, we were able to add 50,000 new customers and 3 million new users.”
Mobile Health Executive
50K new customers, 3M new users
“The past month has been monumental. It was a tall order to fill, and you all executed the month flawlessly and made my life SO much easier!”
Papaya Global Executive
100% share-of-voice increase, 4X website traffic
We are not the humans in the loop. We are the loop.
Innovative GTM strategists. Frontier marketing AI.
Bret Starr
Founder
Dan McCarron
Chief Operating Officer
Racheal Bates
Chief Experience Officer
JJ La Pata
Chief Strategy Officer
The same senior people who build your strategy run the AI that executes it. You get the team and the machine. Not one pretending to be the other.
The software behind the strategy
We don't recommend AI tools. We build them.
Not vibe coders
While most agencies are still writing their AI strategy deck, our solutions are broadly adopted by B2B customers.
We have invested millions in world-class technology and developers.
Our tech stack and LLM universe
What We Build
Full-stack marketing
for B2B technology companies.
Brand & Positioning
Market Positioning · Messaging Frameworks · Brand Architecture · Visual Identity & Design Systems · Thought Leadership Programs · Analyst Relations
GTM Strategy & Architecture
ICP & Buyer Journey Mapping · Competitive Positioning · Launch Strategy · Sales Enablement · Channel Strategy · Revenue Architecture
Demand & Pipeline
Full-Funnel Demand Gen · Account-Based Marketing · Marketing Automation & Nurture · Lead Scoring & Routing · Pipeline Analytics · Campaign Operations
Digital Performance
Paid Search & Social · Programmatic & Retargeting · SEO & Technical SEO · PR & Analyst Relations · Social Media Management · Conversion Rate Optimization
Content & Creative
Content Strategy & Production · Research & Original Data · Campaign Creative & Design · Video & Motion · Web & Interactive · Brand Editorial
AI-Native Solutions
AI Marketing Strategy · AI GTM Activation · AI Content Studio · AI Design Studio · Answer Engine Optimization · Autonomous Outbound AI · Managed Services
0+
Years of B2B expertise
0M+
Defining moments
0+
B2B tech companies served
I wrote the book on brand, marketing, and sales for the post-SaaS world. Then we transformed our agency to deliver AI-native systems that drive execution at nonhuman scale.
Bret Starr · Founder
Latest Guides
Fresh thinking from the content engine, where strategy meets execution.
If autonomous publishing is going to earn its keep, the output should be visible and reviewable.
Frequently Asked Questions
Questions B2B leaders ask before choosing an agency.
Straight answers. No pitch deck required.
Ready to stop
compromising?
Sharper positioning. Faster pipeline. AI that actually works. Tell us where you're stuck. We'll tell you what moves the needle.