B2B marketing plus AI, in one partner
Legendary B2B GTM strategists. World-class AI solutions.
The Starr Conspiracy is 25+ years of B2B marketing fundamentals fused with AI-native software solutions built for the AI marketing era.
Book a 1-hour GTM strategy session
A legendary GTM strategist who listens. Actionable recommendations you can implement without us. A peek at world-class, AI-native marketing solutions. No sales pitch.
Trusted by 3,000+ B2B tech companies
Proof, not promises
Trusted by category leaders including Papaya Global, Docebo, Cornerstone OnDemand, Axonify, and TalentLMS, across 3,000+ B2B tech companies in 25 years.
337%
PR share-of-voice surge
TalentLMS
4X
Website traffic, month over month
Papaya Global
50K
New customers
Mobile Health
3.5M+
Employees reached
Axonify

“The rebrand and new website allowed us to become the fastest growing health and well-being platform in the industry. Because of this work, we were able to add 50,000 new customers and 3 million new users.”
Mobile Health Executive
50K new customers, 3M new users

“The past month has been monumental. It was a tall order to fill, and you all executed the month flawlessly and made my life SO much easier!”
Papaya Global Executive
100% share-of-voice increase, 4X website traffic
We are not the humans in the loop. We are the loop.
Innovative GTM strategists. Frontier marketing AI.

Bret Starr
Founder

Dan McCarron
Chief Operating Officer

Racheal Bates
Chief Experience Officer

JJ La Pata
Chief Strategy Officer
The same senior people who build your strategy run the AI that executes it. You get the team and the machine. Not one pretending to be the other.
The software behind the strategy
We don't recommend AI tools. We build them.
Not vibe coders
While most agencies are still writing their AI strategy deck, our solutions are broadly adopted by B2B customers.
We have invested millions in world-class technology and developers.
Our tech stack and LLM universe
What We Build
Full-stack marketing
for B2B technology companies.
Brand & Positioning
Market Positioning · Messaging Frameworks · Brand Architecture · Visual Identity & Design Systems · Thought Leadership Programs · Analyst Relations
GTM Strategy & Architecture
ICP & Buyer Journey Mapping · Competitive Positioning · Launch Strategy · Sales Enablement · Channel Strategy · Revenue Architecture
Demand & Pipeline
Full-Funnel Demand Gen · Account-Based Marketing · Marketing Automation & Nurture · Lead Scoring & Routing · Pipeline Analytics · Campaign Operations
Digital Performance
Paid Search & Social · Programmatic & Retargeting · SEO & Technical SEO · PR & Analyst Relations · Social Media Management · Conversion Rate Optimization
Content & Creative
Content Strategy & Production · Research & Original Data · Campaign Creative & Design · Video & Motion · Web & Interactive · Brand Editorial
AI-Native Solutions
AI Marketing Strategy · AI GTM Activation · AI Content Studio · AI Design Studio · Answer Engine Optimization · Autonomous Outbound AI · Managed Services
Twenty-five years of B2B, now built for AI scale
25+
Years of B2B expertise
500M+
Defining moments
3,000+
B2B tech companies served
I wrote the book on brand, marketing, and sales for the post-SaaS world. Then we transformed our agency to deliver AI-native systems that drive execution at nonhuman scale.
Bret Starr · Founder
Latest Guides
Fresh thinking from the content engine, where strategy meets execution.
If autonomous publishing is going to earn its keep, the output should be visible and reviewable.
Frequently Asked Questions
Questions B2B leaders ask before choosing an agency.
Straight answers. No pitch deck required.
Why hire a B2B marketing agency instead of building in-house?
A specialized B2B agency gives you senior-level strategy, proven playbooks, and cross-industry pattern recognition that would take years and millions to build internally. In-house teams excel at institutional knowledge and day-to-day execution, but an agency like The Starr Conspiracy brings 25+ years of GTM experience across 3,000+ B2B tech companies, plus AI-native tools that multiply output without multiplying headcount.
What types of B2B technology companies does The Starr Conspiracy work with?
The Starr Conspiracy works exclusively with B2B technology companies between $5M and $500M ARR that are at a growth inflection point: scaling demand, repositioning, or navigating AI transformation. Our deepest expertise spans 15 verticals, 10 in HR Tech alone (from Talent Acquisition to People Analytics) plus Enterprise SaaS, MarTech, Cybersecurity, HealthTech, and FinTech. 77% of our customers are in HR technology.
How does The Starr Conspiracy use AI in marketing?
The Starr Conspiracy builds AI into strategy, content production, analytics, and campaign optimization, not as a bolt-on but as foundational infrastructure. Our proprietary GTM Kernel powers autonomous content generation grounded in your actual go-to-market strategy, and our AI-native workflows let senior strategists focus on strategy while AI handles production-level execution at scale.
How quickly can The Starr Conspiracy impact my pipeline?
Most customers see measurable pipeline impact within 60 to 90 days because we skip the agency learning curve. We already know your vertical, your buyers, and your competitive landscape. Brand strategy engagements typically take 6 to 8 weeks to complete; demand generation programs begin producing qualified pipeline within the first quarter.
How much does The Starr Conspiracy cost?
The Starr Conspiracy works on two models: subscriptions start at $15,000 per month, and defined-scope projects start at $30,000. Subscriptions embed senior strategists and AI-native execution as an ongoing partnership, while projects deliver a specific outcome like repositioning or a go-to-market launch. Pricing reflects a senior-only team, so the people who build your strategy are the people who run it.
What makes The Starr Conspiracy different from other B2B marketing agencies?
The Starr Conspiracy pairs 25+ years of B2B marketing fundamentals with AI-native execution, staffed by senior strategists who both build your strategy and run it. There is no handoff to junior account teams. Roughly 77% of our customers are in HR technology, giving us pattern recognition generalist agencies cannot match, and our AI infrastructure is grounded in your actual go-to-market strategy so output stays on-brand at scale.
What is Answer Engine Optimization, and does The Starr Conspiracy do it?
Answer Engine Optimization is the practice of structuring content and entity data so AI answer engines like ChatGPT, Perplexity, and Google AI Overviews cite your company in their responses, and The Starr Conspiracy does it as a core service. We build the schema, answer-first passages, and authority signals that make a brand quotable to AI, then measure citation share the same way we measure pipeline.
Which industries does The Starr Conspiracy specialize in?
The Starr Conspiracy specializes in B2B technology, with its deepest expertise in HR technology, where roughly 77% of our customers operate across talent acquisition, learning and development, employee engagement, core HCM, payroll, and benefits. Beyond HR tech, we work across enterprise SaaS, MarTech, cybersecurity, HealthTech, and FinTech. If your buyers are technical and your sales cycles are long, our playbooks apply.
Where is The Starr Conspiracy located, and do you work with companies nationwide?
The Starr Conspiracy is headquartered in Fort Worth, Texas, and works with B2B technology companies across the United States and beyond. Our teams operate remotely, with the heaviest concentration of customers in the top US tech markets: the San Francisco Bay Area, New York, and Boston. Location is not a constraint. The senior team that builds your plan runs it from wherever your buyers are.
What results has The Starr Conspiracy delivered for its customers?
The Starr Conspiracy has driven outcomes like a 337% PR share-of-voice surge for TalentLMS, 4X month-over-month website traffic for Papaya Global, and 50,000 new customers for Mobile Health. These are not one-off wins. Across 25+ years and 3,000+ B2B technology companies, we build marketing systems that move pipeline, share of voice, and revenue, and we report against those numbers transparently.
How does The Starr Conspiracy divide the work between AI and human strategists?
At The Starr Conspiracy, senior humans own the judgment work: positioning, strategy, narrative, and the calls that require taste and experience. AI owns the production work: drafting, iteration, analysis, and campaign optimization at a scale no human team could match. Our proprietary GTM Kernel grounds the AI in your real go-to-market strategy, so speed never costs you strategic control or brand consistency.
How do I get started working with The Starr Conspiracy?
Getting started is a 25-minute conversation where we learn about your business, your growth challenges, and whether The Starr Conspiracy is the right fit. No pitch deck, no pressure. Book a call and we will tell you honestly whether we can help, and if so, what the engagement would look like.
Ready to stop
compromising?
Sharper positioning. Faster pipeline. AI that actually works. Tell us where you're stuck. We'll tell you what moves the needle.



