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2019 B2B Branding Trends Research: How Leading Brands Invest

How are your competitors investing in their brands? Find out now with new data from The Starr Conspiracy’s latest market research.

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2019 B2B PR Research Report: How Growing Companies Invest

We surveyed business and marketing leaders at growing B2B technology and services companies this year about their plans to invest in public relations and analyst relations.

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Budgets Ain't Easy Infographic: A Pocket Guide for Maximizing Your HCM Marketing Dollar

Download our "Budgets Ain't Easy" infographic to learn where the HCM marketing world is headed. And more important, where they are spending.

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Budgets Ain't Easy: A Guide to Mastering HCM Marketing Budgets

Budgeting isn’t fun for anyone. It can be time-consuming and frustrating. It doesn't have to be that way. The Starr Conspiracy is here to help.

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The Future of Corporate Learning Webinar

The Starr Conspiracy explores key brands that are making moves to convey their message, stand out, and connect with the right audience.

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#CakeandIceCream

This (mostly) true short story from Bret Starr highlights the importance of product positioning and exceeding customer expecations.

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The Secret Life of B2B Sales Prospects

When it comes to high-value deals, crucial decisions are being made without you, and there’s little time to make an impact. But there are several things you can do about it.

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Corporate Learning Brands: It’s Time to Step Up

Consider this a brand intervention. Like all good interventions, this is coming from a place of love. Lovingly, it’s time to stand out or GTFO.

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Talent Management 2018: A Category at a Crossroads

The future of the talent management category is wide open. Will new approaches in employee engagement gain momentum and become a competitive threat?

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Budget Like a Boss: Benchmarks to Guide Your Marketing Spend

As your team grows and the dollar signs rise, it’s increasingly more important to formulate a plan of attack and determine where to get the best bang for your buck.

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Choosing Your ABM Tech Stack

Our digital team identifies the key technologies needed when starting out with ABM and calls out a few trusted vendors for each of the following categories.

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5 Reasons Small Marketing Teams Fail

Join The Starr Conpiracy and learn how to build and structure your small marketing team based on tried-and-true practices.

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3 Ways to Better Influence Your Pipeline

Effective PR strategies can influence your pipeline and amplify paid and owned media efforts throughout the buyer’s journey.

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22 Facts About Account-based Marketing

Looking to make the business case for account-based marketing? Not sold on ABM yourself? You’ve come to the right place.

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The Enterprise Learning Buyer Report 2017

We examine what is driving buyer decisions and take a deep dive into the shift in corporate learning and how buyers and vendors are responding.

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HCM Tech and The Founder's Trap

The only reason HCM tech founders are fired is for an inability to hit revenue goals. Learn how to build a scalable sales and marketing function that drives fast growth.

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Couches and Trash Cans: Rethink Your Trade Show Strategy

HCM marketing has messed up something that should really be a lot of fun: trade shows. Sorry, trade show fans. Never fear, we can fix this together.

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Why HCM Tech Startups Fail

Get a breakdown of the patterns we have witnessed time and time again that cause many startups to lose their way and end up in the junk pile.

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The 2017 Talent Acquisition Brandscape Report™ Webinar

Follow along with the authors of the 2017 report during this webinar as they take a deeper dive into the future of the talent acquisition market.

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2017 Talent Acquisition Vendor Brandscape Report™

The Starr Conspiracy provides analysis and prediction of brand power and potential for talent acquisition and recruiting vendors.

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2016 Employee Engagement Vendor Brandscape Report™

We look at the vendors leading the charge, the solutions that comprise the core components of engagement, and the market trends that will shape the category.

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HCM for SMB Vendor Brandscape Report™

This brandscape focuses on market attributes, such as market stage, size and growth, and vendor attributes for SMB HCM providers.

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The HCM Vendor Brandscape Report™

Companies with the strongest brands build market share faster and see higher conversion rates. We are here to make sense of it all.

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