We've got a strong point of view on enterprise software and B2B marketing.

What’s it like to be launching a new software product at this unique moment in time? Bret Starr and Gene Pease discuss how Gene's new company, Mighty You, is taking on big-brand performance management companies.

When it comes to B2B tech marketing, Customer Experience (CX) is on the way in and traditional, metrics-dominated marketing is on the way out (along with a lot of other siloed functions). The Starr Conspiracy teams up with BetterGrowth in this virtual fireside to talk about the evolution of CX.

Right now, public relations and analyst relations opportunities (earned media in general) abound for Work Tech brands with a unique point of view. Bret Starr and Tony Spangler talk about how to define your brand while building important relationships with industry analysts, media and special influencers.

Since the 1990s, the market category called Human Capital Management (HCM) has been on a journey to become The Operating System for the Workplace. Will that continue or will Employee Experience and the new present of work change the game?

Remember: Buying cycles may face temporary headwinds, but you have an unprecedented opportunity to build rapport with customers and prospects by thinking in terms of “customer experience” rather than “pipeline” or “funnel.” This is a defining moment for your brand. Don't miss it.

Our research shows that companies focusing on employee engagement are growing faster than the rest of the market. In this report, we’ll set out our vision for the future for solutions focused on employee engagement.

In this new whitepaper, we identify the 6 reasons modern sales and marketing teams are failing and what your team can do to avoid these common pitfalls and start converting.

Work Technology is bigger than just HR. Failure to acknowledge this change is driving widespread category confusion. It’s time for some clarity.

How are your competitors investing in their brands? Find out now with new data from The Starr Conspiracy’s latest market research.

We surveyed business and marketing leaders at growing B2B technology and services companies this year about their plans to invest in public relations and analyst relations.

Download our "Budgets Ain't Easy" infographic to learn where the HCM marketing world is headed. And more important, where they are spending.

Budgeting isn’t fun for anyone. It can be time-consuming and frustrating. It doesn't have to be that way. The Starr Conspiracy is here to help.

The Starr Conspiracy explores key brands that are making moves to convey their message, stand out, and connect with the right audience.

This (mostly) true short story from Bret Starr highlights the importance of product positioning and exceeding customer expectations.

When it comes to high-value deals, crucial decisions are being made without you, and there’s little time to make an impact. But there are several things you can do about it.

Consider this a brand intervention. Like all good interventions, this is coming from a place of love. Lovingly, it’s time to stand out or GTFO.

The future of the talent management category is wide open. Will new approaches in employee engagement gain momentum and become a competitive threat?

As your team grows and the dollar signs rise, it’s increasingly more important to formulate a plan of attack and determine where to get the best bang for your buck.

Our digital team identifies the key technologies needed when starting out with ABM and calls out a few trusted vendors for each of the following categories.

Join The Starr Conpiracy and learn how to build and structure your small marketing team based on tried-and-true practices.

Effective PR strategies can influence your pipeline and amplify paid and owned media efforts throughout the buyer’s journey.

Looking to make the business case for account-based marketing? Not sold on ABM yourself? You’ve come to the right place.

We examine what is driving buyer decisions and take a deep dive into the shift in corporate learning and how buyers and vendors are responding.

The only reason HCM tech founders are fired is for an inability to hit revenue goals. Learn how to build a scalable sales and marketing function that drives fast growth.

HCM marketing has messed up something that should really be a lot of fun: trade shows. Sorry, trade show fans. Never fear, we can fix this together.

Get a breakdown of the patterns we have witnessed time and time again that cause many startups to lose their way and end up in the junk pile.

Follow along with the authors of the 2017 report during this webinar as they take a deeper dive into the future of the talent acquisition market.

The Starr Conspiracy provides analysis and prediction of brand power and potential for talent acquisition and recruiting vendors.

We look at the vendors leading the charge, the solutions that comprise the core components of engagement, and the market trends that will shape the category.

This brandscape focuses on market attributes, such as market stage, size and growth, and vendor attributes for SMB HCM providers.

Companies with the strongest brands build market share faster and see higher conversion rates. We are here to make sense of it all.