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Why marketers should give a shit about data … and the data they should actually give a shit about – a professional article.

We hate wasting time, so we’ll get straight to the point – most research studies are as useless as two buggies in a one-horse town. Here’s why: 

  • You’re not asking the right questions
  • You’ve got the wrong methodology 
  • You’re looking at the data all wrong

So, why should you care? Because shoddy research leads to poor data, and poor data inevitably results in lackluster marketing. 

Getting meaningful data from well-crafted research is like trying to put socks on a rooster – it ain’t easy. But, don’t fret, weary marketer, Dr. D (Aaron Delgaty, PhD) is giving you the answers to collecting data that is sweeter than stolen honey. 

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A Humble Guide To Fixing Everything In Brand, Marketing, And Sales by Bret Starr is out now. Why the hype? Check it out.