How did your go-to-market efforts perform in 2022? Do you know how effective your marketing budget was? Do you have a competitive strategy for 2023? Do you know where to accelerate or pull back? If not, we’ve got your back — and the data you need.
Download the new 2023 Work Tech B2B Paid Media Benchmark Report, and dive into:
- Nine of the most significant paid media trends we’ve observed for 2022
- Our internal formula for calculating minimum viable spend
- Performance trends identified by maturity — between market leaders and startups — as well as by the performance of different content types and channels
- Our advice on how best to navigate the wild world of paid media to maximize your position and get the most bang for your buck