Searchlight
How one talent intelligence company shaped its message and transformed its visual identity.
Services:
- MESSAGE
- VISUAL IDENTITY
- WEBSITE
Widely known for providing talent intelligence, Searchlight came to The Starr Conspiracy to develop a cutting-edge brand that connected with HR leaders. To take the brand to the next level, we consulted on market position and relaunched the brand with new messaging and brand identity.
Searchlight
How one talent intelligence company shaped its message and transformed its visual identity.
Services:
- MESSAGE
- VISUAL IDENTITY
- WEBSITE
Widely known for providing talent intelligence, Searchlight came to The Starr Conspiracy to develop a cutting-edge brand that connected with HR leaders. To take the brand to the next level, we consulted on market position and relaunched the brand with new messaging and brand identity.
Searchlight
Widely known for providing talent intelligence, Searchlight came to The Starr Conspiracy to develop a cutting-edge brand that connected with HR leaders. To take the brand to the next level, we consulted on market position and relaunched the brand with new messaging and brand identity.
How one talent intelligence company shaped its message and transformed its visual identity.
Services:
- MESSAGE
- VISUAL IDENTITY
- WEBSITE
We worked closely with the team at Searchlight to tell the Searchlight story. Together, we created a brand message and coined the phrase: See The Light
To bring the new message to life, we wanted to reinforce the brand experience by using visual components such as light rays and playful yet thoughtful colors and directional movement.
We created a dynamic solution that celebrates an exciting candidate-centric technology by blending insights created by AI technology and human perception.
sideburn text
We worked closely with the team at Searchlight to tell the Searchlight story. Together, we created a brand message and coined the phrase: See The Light
DYNAMIC SOLUTION
To bring the new message to life, we wanted to reinforce the brand experience by using visual components such as light rays and playful yet thoughtful colors and directional movement.
We created a dynamic solution that celebrates an exciting candidate-centric technology by blending insights created by AI technology and human perception.
DYNAMIC SOLUTION
To support the new message and visual brand foundation, we created a brand system that allowed Searchlight to be brought to life not only on the website but also served as an extension of the brand for events like Light After Dark.
“With Starr’s wealth of experience in work tech, it’s a no-brainer for another HR startup to work with Starr as a jumping-off point for their positioning and messaging.”
Kerry Wang — CEO, Searchlight
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