Werklabs
Werklabs found itself at a crucial crossroads — and needing to refine its entire marketing portfolio to reach the company’s full potential.
Services:
- PRODUCT DESIGN
- MESSAGE
- VISUAL BRAND
- SALES ENABLEMENT
- WEBSITE
WerkLabs offers first-of-its-kind predictive people intelligence solutions and advisory services that put flexibility, insights, and data in the hands of companies to help them build high performing, people-centric workplaces.
Werklabs
Werklabs found itself at a crucial crossroads — and needing to refine its entire marketing portfolio to reach the company’s full potential.
Services:
- PRODUCT DESIGN
- MESSAGE
- VISUAL BRAND
- SALES ENABLEMENT
- WEBSITE
WerkLabs offers first-of-its-kind predictive people intelligence solutions and advisory services that put flexibility, insights, and data in the hands of companies to help them build high performing, people-centric workplaces.
Werklabs
WerkLabs offers first-of-its-kind predictive people intelligence solutions and advisory services that put flexibility, insights, and data in the hands of companies to help them build high performing, people-centric workplaces.
Werklabs found itself at a crucial crossroads — and needing to refine its entire marketing portfolio to reach the company’s full potential.
Services:
- PRODUCT DESIGN
- MESSAGE
- VISUAL BRAND
- SALES ENABLEMENT
- WEBSITE
Visual Brand
After Werklabs’ creation as the result of an acquisition, we defined its brand message, positioning, purpose, personality, and attributes to give the brand the unique voice and foundation it needed.
Visual Brand
The logo and brand came to life from the seeds planted during creation of the brand message. By identifying how Werklabs surfaces the deeper human truth, and ties that insight to action, our team was able to build a brand system that reflects the layers of an employee's work and life. The brand became about these layers and the full depth of the employee experience that they reveal.
After redefining and building out the Werklabs brand, we next brought the brand voice and visuals to life on the company’s website. It was important to communicate Werklabs’ purpose and services, establish the company as a thought leader, and distinguish its unique brand.
“I cannot tell you how much I love opportunities to do this work for companies like Werklabs. I’m a true believer in what they bring to the world of work. I’m super grateful for their trust in our ability to capture what makes them special in words and visuals and bring it all to life within a website experience. I’m proud of what we accomplished together.”
Jonathan Goodman — Brand & Positioning Strategist and GM of Client Delivery, The Starr Conspiracy
Let’s get to work!
