How To Better Influence Your Pipeline

This white paper is about employing an integrated approach to PR, leveraging all the media channels that your prospects are consuming, and measuring the impact of PR on brand awareness and demand generation.

Think Outside The Booth: A PR-Centric Trade Show Strategy

PR isn’t outdated in the new world of marketing. In fact, it’s probably more relevant than ever. But if you’re using the old-school trade show approach, you need to apply some new-school PR thinking (and targeting) to it. Here’s the road map.