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Think Outside The Booth: A PR-Centric Trade Show Strategy

PR isn’t outdated in the new world of marketing. In fact, it’s probably more relevant than ever. But if you’re using the old-school trade show approach, you need to apply some new-school PR thinking (and targeting) to it. Here’s the road map.

This is your path to applying new-school PR thinking — i.e. targeting, audiences, etc. — to old-school trade show target-hitting. Let’s start getting you both leads and coverage every time you board the plane home. 

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A Humble Guide To Fixing Everything In Brand, Marketing, And Sales by Bret Starr is out now. Why the hype? Check it out.

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