PR isn’t outdated in the new world of marketing. In fact, it’s probably more relevant than ever. But if you’re using the old-school trade show approach, you need to apply some new-school PR thinking (and targeting) to it. Here’s the road map.
This is your path to applying new-school PR thinking — i.e. targeting, audiences, etc. — to old-school trade show target-hitting. Let’s start getting you both leads and coverage every time you board the plane home.