Nudge
Rebrand ignites 34% growth and acquisition.
34% YoY growth, acquired by Axonify
34%
Year-over-year growth
Nudge Rewards, a Canadian startup helping deskless teams stay in the know, was ready for more. With a bigger vision and a broader solution set (think engagement, not just comms) they came to us for a bold new strategy, sharper story, and a brand identity built to scale.
Dropping a Word and Picking Up a Spark
First move: drop "Rewards." It was confusing prospects and holding the brand back. Then we rebuilt the look and feel, modern, energetic, and built to reflect a platform with serious power. The new identity didn't just click. It wowed.
The Outcome
The success of the rebrand helped propel Nudge to 34% YoY growth, leading to its acquisition in June 2022 by the learning leader for frontline employees, Axonify.
This is why you hire an agency. I wish everyone who's ever asked that question could've seen this presentation. It was fantastic.
Nudge Executive
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