Archetype Solutions Group
A unique, powerful model needing a clearer story.
Sharper identity + stronger pipeline
Philadelphia-based Archetype Solutions Group (ASG) blends consulting, venture capital, and shared services to accelerate growth for healthcare, fintech, and HR tech businesses. But their brand didn't reflect the sophistication or scale of their model, and stakeholders across their ecosystem were struggling to grasp the full value.
Taking a Brand from Complex to Cohesive
TSC partnered with ASG's senior leadership team to evolve the brand from the inside out. We refined the logo and identity system, rebuilt the website from scratch (UX to dev), and shaped a messaging strategy that illuminated the full breadth of ASG's engagement model and investment thesis. The result was a bold, modern brand experience that matched their ambition.
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