Uncommon sense for modern marketers.

Investing in employee wellbeing and mental health programs delivers measurable ROI, returning around $4.6 for every $1 invested through lower absenteeism, reduced turnover, and higher productivity. As 90% of organizations now view mental health as important, leaders are re-examining support models.

Key Takeaways 60% of Google searches now end without a click. Users get answers directly from AI-powered systems. AEO delivers results in days, not months. New content can be cited within hours.

The Perfect Cocktail: AI, Marketing, and TSC Here’s the recipe for this article about AI in B2B Marketing. I combined equal parts AI, Marketing and TSC. I stirred it slowly.