They are a publicly-traded industry leader now, but back in the day, Docebo was breaking out of it’s home country in Italy and into the U.S. market … and barely making a brand dent. With growth goals on the line, they needed fast traction with analysts, influencers, and enterprise buyers — and they couldn’t afford to wait for awareness to trickle in.
TSC partnered with Docebo to orchestrate a high-touch, high-impact analyst event at a luxury Italian resort. Yes, our jobs are tough. We brought two dozen top analysts to Lake Como for intimate briefings, product roadmap reveals, and deep conversations on the future of learning — all wrapped in an unforgettable experience that put Docebo’s vision (and vibe) on full display.
Shortly after the event, an attending analyst was running an RFP for a major global retailer. Now, we’re not saying that the Lake Como connection tilted the deal toward Docebo. But one of the company’s executives did. And the resulting RFP win was the largest analyst-attributed deal in company history, fueling its path to IPO and solidifying its position as a true industry leader.
“There is no doubt in my mind that the RFP win was directly connected to the analyst event.”
Docebo
www.docebo.com