Archetype
Archetype, built by consultants with the mindset of investors, enables businesses to put employee health at the center of the organization.
Services:
- MESSAGE
- VISUAL BRAND
- WEBSITE
After redefining their position, Archetype Solutions Group enlisted The Starr Conspiracy to help focus their messaging and build a visual system that supported the overall mission of the brand.
Archetype
Archetype, built by consultants with the mindset of investors, enables businesses to put employee health at the center of the organization.
Services:
- MESSAGE
- VISUAL BRAND
- WEBSITE
After redefining their position, Archetype Solutions Group enlisted The Starr Conspiracy to help focus their messaging and build a visual system that supported the overall mission of the brand.
Archetype
After redefining their position, Archetype Solutions Group enlisted The Starr Conspiracy to help focus their messaging and build a visual system that supported the overall mission of the brand.
Archetype, built by consultants with the mindset of investors, enables businesses to put employee health at the center of the organization.
Services:
- MESSAGE
- VISUAL BRAND
- WEBSITE
Visual Brand
By identifying the primary elements of Archetype’s messaging, we were able to look through the lens of their new brand message and expand their language to support multiple audiences — giving a solid foundation for their visual identity to be built upon.
Visual Brand
Through conceptualizing growth, a new logo and brand system was born. Using organic, flowing, rhythmic aesthetic we created a visual brand with nebulous movement and lines that represents who Archetype truly is at the core of their company — ecosystem catalysts and the very model of growth.
With the new visual identity to launch from, we created a website that reinvigorated their employer brand and recruiting efforts, strengthened the acquisition of new consulting clients, and demonstrated their unique business model with a clarity they had previously found to be elusive.
“From their employees, to their clients, to the organizations they invest in, Archetype is all about growth. As we worked with their team, we saw how carefully their decision-making process was, and we created a brand that conveys their perspective on growth through a structured yet organic visual identity.”
Zohaib Waliany — Senior Art Director / Designer
Let’s get to work!
