Dr. D has done it again. He’s giving you yet another arrow from his golden research quiver. This time, it’s all about the data you need to give two shits about and how to get it. 

What you’ll learn:

• Why data is essential to building a successful brand. 
• How you can sniff out whether a research project will deliver good or bad data. 
• The type of questions that you should be asking in your research and of your research partner. 
• How to balance science and subjectivity