When you begin diagnosing conversion woes, it’s easy to focus on the usual suspects — lead quality, lead source, and lead score. We’re assuming you’ve been there and done that, because we certainly have.

Why Aren’t My Leads Converting? takes a look at some of the reasons that don’t typically get as much airtime but are equally, if not more so, responsible for this whole conversion conundrum.

In the white paper, we explore:

• The (seemingly) never-ending sales versus marketing struggle
• Bad habits created by an overdependence on technology
• The struggle to provide value throughout the prospect experience
• The evolving role of inside sales within modern sales & marketing organizations

Download the white paper to learn the six reasons why sales and marketing teams are failing and how your team can avoid these common pitfalls. __Remember, we’re not here to point fingers — we’re here to help you convert. __