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The Sales Team’s Secret Weapon: Custom Web Apps

This is what buyers want in the modern ecosystem

Remember the first Apple marketing about the app ecosystem? “There’s an app for that?” That idea is fully at scale now. Companies want internal (and external) apps to collect proprietary data — and this can be a huge boon to your sales team, both in terms of selling and pulling data from it on prospects. So, what now? How do you succeed with a custom web app? 

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VP of Marketing, Employee Engagement Solution Provider

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A Humble Guide To Fixing Everything In Brand, Marketing, And Sales by Bret Starr is out now. Why the hype? Check it out.

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