The Starr Conspiracy, a leader in brand, marketing, and go-to-market strategy for Work Tech companies, announced today a new AI assistant for Work Tech market research. Ocho, a custom-built chatbot, leverages advanced GPT (Generative Pre-trained Transformer) technology to enhance the quality and scale of data insights.

Ocho offers a unique advantage in Work Tech market research by leveraging The Starr Conspiracy’s 25-year collection of specialized data and top-tier licensed sources. This unmatched knowledge base is skillfully analyzed through AI, expertly trained and fine-tuned to identify and classify Work Tech companies. Ocho provides clear, detailed insights into companies, market trends and solution capabilities, making it an invaluable tool in understanding the Work Tech landscape.

In its current version, Ocho is only available to clients of The Starr Conspiracy. The AI research assistant is utilized in select client projects by the company’s trained strategists. Select projects include:

• Message and positioning
• Go-to-market strategy
• Customer experience design
• Brand research
• Buyer research
• Customer analysis
• Competitor analysis

A public version of the solution is currently in development and is expected to launch later this year.