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Ocho AI – Thank You

The Starr Conspiracy, a leader in brand, marketing, and go-to-market strategy for Work Tech companies, announced today a new AI assistant for Work Tech market research. Ocho, a custom-built chatbot, leverages advanced GPT (Generative Pre-trained Transformer) technology to enhance the quality and scale of data insights.

Ocho offers a unique advantage in Work Tech market research by leveraging The Starr Conspiracy’s 25-year collection of specialized data and top-tier licensed sources. This unmatched knowledge base is skillfully analyzed through AI, expertly trained and fine-tuned to identify and classify Work Tech companies. Ocho provides clear, detailed insights into companies, market trends and solution capabilities, making it an invaluable tool in understanding the Work Tech landscape.

In its current version, Ocho is only available to clients of The Starr Conspiracy. The AI research assistant is utilized in select client projects by the company’s trained strategists. Select projects include:

  • Message and positioning
  • Go-to-market strategy
  • Customer experience design
  • Brand research
  • Buyer research
  • Customer analysis
  • Competitor analysis

A public version of the solution is currently in development and is expected to launch later this year.

Clients are partners.

Join the waiting list for the public version of Ocho here:

Thank you!

We'll be in touch!

For more information about Ocho and its capabilities, or to request a demonstration, please contact Kevin Mangum, Chief Revenue Officer of The Starr Conspiracy (

“You guys get my industry, endlessly contribute value, and really want to partner with me for mutual success.”

VP of Marketing, Employee Engagement Solution Provider

Let's get to work!

A Humble Guide To Fixing Everything In Brand, Marketing, And Sales by Bret Starr is out now. Why the hype? Check it out.