Cake. Ice cream. Marketing. These are matters of life and death!

In this parable, Bret Starr tells the story of a neighborhood cake and ice cream shop and a marketing mishap. We promise this story is completely serious and **mostly** true.

Dive in to discover just how much a local shop’s door hanger — and the ensuing chaos — can teach you about:

• Positioning your product
• Differentiating from competitors
• Exceeding customer expectations

Enjoy this cautionary tale about the treacherous landscape of desserts (and marketing messages).