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#CakeandIceCream – Thank You

Cake. Ice cream. Marketing. These are matters of life and death!

In this parable, Bret Starr tells the story of a neighborhood cake and ice cream shop and a marketing mishap. We promise this story is completely serious and **mostly** true.

Dive in to discover just how much a local shop’s door hanger — and the ensuing chaos — can teach you about:

  • Positioning your product
  • Differentiating from competitors
  • Exceeding customer expectations


Enjoy this cautionary tale about the treacherous landscape of desserts (and marketing messages).

Clients are partners.

Get your copy

Thank you!

We hope you enjoy. Download your asset below.

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