Stop Overspending: Paid Media Budget Pacing 101
Let’s talk about how to set up a budget for your paid media.
Amplifying Experiential Marketing with Paid Media
Put on your VR goggles, folks, and let’s talk about technology.
Marketing in a crisis
In extraordinary times, extraordinary measures force a change in the rules of the game. We saw the “three pillars” of society — the state, markets, and communities — work together to tackle the coronavirus, and it made me wonder how much more they could tackle if they worked together more often.
Work as religious experience
Many organizations aim to make the world a better place, to motivate employees, to create purpose. In many ways, these are spiritual questions, theological inquiries that business leaders struggle to define. What is purpose? What motivates people, and why? What is the “better place” for which we’re striving? They don’t teach you that in business school.
3 Reasons to Take a People-first Approach to Business
Putting people first in your organization isn’t just good for everyone’s personal well-being, it’s good for business. Here are some strategies you can use to take a people-first approach to business.
A note on narrative economics
Thanks to the Fed increasing interest rates this year, Americans are buying more homes. Housing starts, the figure economists use to track home building, fell 14.4% from April to May. At least one economist is worried.
Automating our jobs away
Well, contrary to my own estimates, robots are in fact pretty good with language. Unfortunately for me, an artificial intelligence program at JPMorgan Chase has created marketing copy that outperformed human copywriters.
5 Key Use Cases for Marketing Research … and Why You Should Choose an Expert Partner
Critical work decisions are steeped in uncertainty. Research creates a lens through which to see an aspect of the world more clearly.
Resting: The new productivity
In the shadow of work is rest. While we were created to work, we were also created to rest. The problem is that American culture isn’t very good at it. That’s because, as The Atlantic pointed out a few years ago, being busy is a status symbol.
Qualify, not just quantify
One of the things I love most about business is how tangible the world becomes. “What’s your budget for the project? What’s the timeline? What are our next steps?” Breaking down your tasks into the simplest components, quantifying the next steps, and creating clear paths forward — that’s the way to make the world a better place.
