A lot of talk has circled around the idea of “experience,” but what does it mean? Even more challenging, how do you analyze it to know whether you’re creating a good experience for your customers, employees, and shareholders?
While conducting research in Okinawa, Japan, a Marine stationed at a local base asked what I was doing on the island. “I’m an anthropologist,” I said. “Wow,” he replied earnestly.
Bret Starr, co-founder, CEO, and partner (whew!) of The Starr Conspiracy, is fond of saying that if you’re reframing your brand, you should be at least a little nervous when you send your new look and message out into the wild.