The $4 billion press conference
What do you get when you take a soccer superstar, a couple of Coke bottles, and add some media spin? An estimated $4 billion drop in Coca-Cola’s market value.
SurveyMonkey becomes Momentive
Big news in the experience management category as SurveyMonkey becomes Momentive. Utilizing their own technologies, the brand surveyed over 22,000 people in seven countries before eventually making the move.