Cake. Ice cream. Marketing. These are matters of life and death!
In this parable, Bret Starr tells the story of a neighborhood cake and ice cream shop and a marketing mishap. We promise this story is completely serious and **mostly** true.
Dive in to discover just how much a local shop’s door hanger — and the ensuing chaos — can teach you about:
- Positioning your product
- Differentiating from competitors
- Exceeding customer expectations
Enjoy this cautionary tale about the treacherous landscape of desserts (and marketing messages).
Clients are partners.
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We hope you enjoy. Download your asset below.
