A Humble Guide To Fixing Everything In Brand, Marketing, & Sales
“We’ve focused so much on optimizing the performance of conventional sales and marketing models that we no longer question the models themselves.”
”Bret’s book is a manifesto for the disillusioned marketer. I picked it up to give the first few pages the sniff test and didn’t put it down until I was finished. Finally, a book on sales and marketing in tech that’s not out of date next week.”
Michael Carden, Co-CEO and
Co-Founder, Joyous
”[Bret’s] exceptional ability to clearly articulate why businesses must intentionally design and deliver differentiated customer experiences makes this book a must-read.”
Patrick Manzo, CEO, WorkTango
A Humble Guide To Fixing Everything In Brand, Marketing, And Sales
“We’ve focused so much on optimizing the performance
of conventional sales and marketing models that
we no longer question the models themselves.”
“Great brands are built with great intention. Bret gets this in ways CEOs and Boards should heed. ….”
Henry Albrecht, Limeade CEO and Work Tech Pioneer
Why this book is important
Tech companies are experiencing performance declines from their tried-and-true sales and marketing strategies — the stuff that used to work really well. This book offers the following:
A new interpretation of customer experience as the solution for the sales and marketing woes in the tech sector
A detailed framework for implementing a holistic customer experience model for tech companies
Real stories about real clients who defied conventional approaches to sales and marketing, and won
Insights from an agency owner who has watched the steady decline of brand, marketing, and sales strategy for decades
What others are saying...
“Great brands are built with great intention. Bret gets this in ways CEOs and Boards should heed. Building great brands and designing great experiences go hand-in-hand. It’s painfully obvious what doesn’t work. Through the lenses of experience and brand, Bret shows us in this book what does.”
Henry Albrecht, Limeade CEO and Work Tech Pioneer
“Bret’s book is a manifesto for the disillusioned marketer. I picked it up to give the first few pages the sniff test and didn’t put it down until I was finished. Finally, a book on sales and marketing in tech that’s not out of date next week.”
Michael Carden, Co-CEO and Co-Founder, Joyous
“Bret is one of the best inside/outside-of-the-box thinkers I’ve ever met. His exceptional ability to clearly articulate why businesses must intentionally design and deliver differentiated customer experiences makes this book a must-read.”
Patrick Manzo, CEO, WorkTango
“Work Tech expert and Starr Conspiracy Founder and CEO Bret Starr delves deep into the interconnected worlds of marketing and customer experience, revealing the art and science behind crafting unforgettable journeys. Packed with insightful strategies that disrupt the norm, it is a must-read for marketers, C-suite leaders, and aspiring founders alike, empowering them to orchestrate success through the symphony of customer-centricity across their businesses.”
Julie D. Knight, Chief Marketing Officer, Unit4
About Bret Starr
Bret Starr is not an author. He wrote a book, but only by accident. He lives somewhere and has done some stuff, but none of it really matters. A long time ago, Bret founded The Starr Conspiracy and that’s probably what you should care about. The Starr Conspiracy is an experience agency for tech companies. They design experiences in brand, marketing, sales, product, and customer success. Pretty cool.
