One acquisition. Global attention. Zero wasted motion.

The move: Big story, bigger stage

After we began work together, we seized on an opportunity to leverage news around Papaya’s acquisition of Azimo, a London-based money transfer business. We were able to win coverage for the brand with a story in TechCrunch, including coordinating exclusive interviews with CEOs at Papaya and Azimo.

The outcome: KPIs blown out. Press delivered.

From the start, Papaya saw immediate impact. Within the first 3 months of our engagement with Papaya, the brand saw a jump in PR impressions resulting in a 100% increase in share of voice against competitors. The historic highs of brand impressions garnered a significant uptick in website traffic, peaking at a 4X increase month-over-month with other marquee wins in CNBC, Fortune, Time, and Authority Magazine.

“The past month has been monumental – it was a tall order to fill, and you all executed the month flawlessly and made my life SO much easier!”

CLIENT

Papaya Global

WEBSITE

www.papayaglobal.com