TSC worked with the founders to refine Searchlight’s strategic positioning, sharpen its messaging, and relaunch the brand with a modern identity system rooted in the physics of light. Inspired by convergence — the precise moment when scattered rays focus into clarity — we developed a visual language that captured both precision and human insight. The new logo marked that intersection, built with layered gradients, movement, and meaning—turning complex ideas into an elegant, intuitive experience.