Mobile Health had a great wellbeing product but a brand that felt outdated, overly corporate, and too quiet. Its growth strategy hinged on selling through large consulting firms, but they needed more polish to stand out competitively. TSC dug deep into the competitive landscape and channel dynamics to find an angle that would resonate with buyers and partners. The work led to quick growth that paced the company’s acquisition.
Mobile Health
mobilehealthconsumer.com
Deep-dive competitive research revealed a significant positioning opportunity around the product’s ease, agility, and partnership-ready value. we brought it to life with a refreshed brand and GTM activation that gave the sales plenty to run with.
“The rebrand and new website allowed us to become the fastest growing health and well-being platform in the industry. Because of this work, we were able to add 50,000 new customers and 3 million new users.”
