TSC partnered with Cornerstone to design and execute a comprehensive global survey of 500 executives and 1,000 employees. The study surfaced hard truths: a widening confidence gap between employers and employees, urgent talent shortages, and critical misalignments in how organizations approach skills development. Wrapped in a bold editorial frame, the report—Thriving in the Global Skills Shortage—gave Cornerstone a compelling story and concrete proof points to back it up.
Within six months of launch, the main report drew 7,000+ unique views, while supporting content (blog, press release) doubled that reach. The campaign sparked internal engagement, media coverage, and sales conversations—proving that smart research, sharp storytelling, and strategic amplification still punch above their weight. More than just content, the report became a strategic asset.
“I cannot tell you all how pleased I am with this fielding result. Like we said, I love it when a plan comes together. Excellent work.”
Cornerstone OnDemand
www.cornerstoneondemand.com