Everybody wants attention on the trade show floor but few succeed in getting it. Hopeful to create an eye-turning and meaningful experience, Viventium partnered with The Starr Conspiracy.

A Remarkable Experience

Viventium, a New York City-based HCM solution, needed a unique concept for their trade show booth one of the industry’s largest conferences. They wanted to avoid the typical approach to conferences with expensive, extravagant booths and shallow gimmicks. Instead, they wanted to create a nontraditional trade show experience that would garner more sustainable attention and press outside of the conference event.

Most importantly, Viventium wanted to align their event strategy with their company culture to make an impact on the local community. Naturally, they called The Starr Conspiracy for support.

An Unconventional Convention

Rather than bust the budget with an over-the-top exhibit, we created a “non-booth” structure that was built entirely out of cardboard boxes. Using the unconvential structure meant Viventium saved thousands of dollars in exhibit expenses. Dollars that would go directly to local and national charities that aligned with the company’s brand and culture.

Taking the concept a step further, Viventium partnered with retailers to fill the cardboard booth boxes with donated goods for New Orleans families in need.

Mission accomplished

Viventium literally became the talk of the town. Out of the thousands of vendors participating at SHRM, this HCM vendor was the only brand to get TV coverage. Industry and local media sources covered the company for their unique trade show approach — most notably, the New Orleans Business Journal, which gave them a full print feature. The company was also featured in social media posts by industry influencers and even the SHRM conference itself.

Most important of all, the extra attention and traffic driven to the booth equated to Viventium far exceeding their marketing goals for quality leads at the conference.