Energage needed to send a message to the market that they not only had great employee engagement measurement expertise, they had great technology as well. The Starr Conspiracy was there to help.
Sending a message.
Measuring employee engagement is hardly a new idea. However, as employers began to focus on attracting, motivating, and retaining millennials — new SaaS-based survey startups began offering survey technology for employers wanting to keep their fingers on the pulse of employee sentiment and engagement.
Traditional survey providers such as Workplace Dynamics faced a challenge. They had years of data and rock-solid benchmarks on their side, but they needed to send a message to the market that they not only had great employee engagement measurement expertise, they had great technology as well.
The first part of sending this message was a rebrand and rename to Energage.
Promoting the Message.
Promoting this message and expertise in market was equally important and required great content to tell a compelling visual story. Workplace Dynamics, now Energage, partnered with The Starr Conspiracy to create a compelling piece of flagship content showcasing the brand’s data to tell stories about people rooted in the company’s expertise.
Leveraging The Starr Conspiracy’s proprietary Lightpaper™ format, the use of animation, motion graphics, and responsive design brought the brand’s story and differentiation to life in an engaging way.
“This is really [expletive deleted] cool! Great work!”