The Starr Conspiracy Intelligence Unit Releases HCM for SMB Vendor Brandscape Report™ That Predicts Trends of HR Tech Brand Power

SAN FRANCISCO — (Nov. 2, 2015) — The 2015 Human Capital Management (HCM) for Small and Medium Business (SMB) Vendor Brandscape released today by The Starr Conspiracy Intelligence Unit (TSCIU), takes a unique look at the $95.3 billion market of HCM solutions for SMBs and predicts which brands will dominate and advance in the coming year.

TSCIU is the research and publishing arm of The Starr Conspiracy (TSC), a B2B marketing and advertising firm focusing on human capital management enterprise software and solutions. In this Brandscape™, TSC's focus is solely on the SMB audience.

"We continue to examine various market segments to make forward-looking predictions about how brands will perform in the coming year, with this Brandscape™ focus on HCM brands for SMBs," said Steve Smith, TSC partner and chief of the agency's Intelligence Unit. "Our extensive experience and primary research uniquely positions us to provide a perspective that is predictive."

Today's report is the second in a series of annual market analysis reports that will cover all the hottest segments in HR technology. Earlier this year, TSC released the 2015 HCM Vendor Brandscape Report™. The Brandscapes™ focus solely on HR technology and solutions within human capital management, shedding light on:

  • The true size of the market
  • What market and technology trends are impacting the future of HCM, HR, and the global workforce
  • Which vendors are leading today and their potential for the future
  • What the future of the HCM technology market looks like

Today's report is also available in The Starr Conspiracy's Lightpaper® format — a unique interactive digital asset that killed the PDF white paper.

About The Starr Conspiracy

The Starr Conspiracy is a strategic marketing and advertising agency specializing in enterprise software and services companies. We are changing the way marketing is done. We’ve worked with hundreds of enterprise software and services brands in dozens of market segments and have more than a decade of experience in this space. You’ve seen our work — even if you didn’t know it was ours. With offices in Fort Worth, San Francisco, and the New York City area and approximately 40 agents, we’re the driving force behind the disruptors, the innovators, and the attention-grabbers.

We are an Agile agency and effortlessly marry award-winning creative with impressive speed. We are the agency of the future, and we explore beyond what currently exists — at an unmatched velocity.


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