The Starr Conspiracy Reports Record Revenue for Seventh Consecutive Year
Digital Promotion Drives Growth in 2017
SAN FRANCISCO — (Feb. 15, 2018) — The Starr Conspiracy, a full-service digital agency specializing in human capital management software and service companies, is proud to report record revenue for the seventh consecutive year while reaching new heights in client satisfaction scores and agency growth.
Market experts estimate $7 billion has been invested in HCM technology since 2015 and continues to drive demand for The Starr Conspiracy’s marketing services — a unique mix of digital advertising, brand innovation, and industry expertise. After 26 percent year-over-year revenue growth in 2016, the full-service digital agency sustained its upward trajectory with nearly $46 million in capitalized billings for 2017. And the agency catapulted well past the 50-employee mark with the addition of 19 agents, strategically located throughout the U.S. and Europe.
In previous years, The Starr Conspiracy made significant investments in a team dedicated to creating digital media strategies unique to the HCM technology market segment, and 2017 was no different. The agency bolstered its digital capabilities with new hires in key roles, including the recent promotions of Craig Calloway to Director of Digital Strategy and JJ La Pata to Supervisor of Digital Strategy.
“We’re building the digital advertising team of the future to position our clients as digital frontrunners,” said Kevin Mangum, partner. “The growth of our digital advertising team over the past 12 months is exciting and a direct reflection of the demand for agencies in the HCM space that know how to drive marketing and advertising results.”
The agency placed an even larger emphasis on client satisfaction in 2017, which is reflected in the unparalleled mark it received within the marketing and advertising segment. The Starr Conspiracy posted a Net Promoter Score (NPS) monthly average of nearly 60 in 2017, blowing past the industry average NPS of 15 for agency services.
“Our 24/7 commitment to client satisfaction is vital to the success of our agency,” said Bret Starr, partner and CEO of The Starr Conspiracy. “Our clients are consistently given the opportunity to evaluate performance via NPS surveys, which give our team the unique ability to quickly improve and provide consistent value throughout the year. We take client satisfaction very seriously and our NPS numbers are evidence of exactly that.”
Additional highlights from 2017 include:
- Expanding our public relations practice to better service the increased demand seen throughout the HCM industry
- Growing our digital advertising practice with additional development resources and experienced B2B media experts
- Naming Jonathan Goodman, a widely respected industry thought leader, chief of the agency’s Intelligence Unit; Jonathan will continue to drive the growth, profitability, and service innovation for the unit going forward
- InfluenceHR, the agency’s exclusive HCM marketing conference for industry innovators, set record numbers in attendance
About The Starr Conspiracy
The Starr Conspiracy is a full-service digital agency that helps HCM industry innovators propel brand awareness, drive leads, and eat market share like nobody’s business. We’re not your typical marketing and advertising agency — we meld digital advertising, brand innovation, and industry insights to change categories, industries, and — yes — even the entire notion of B2B marketing as we know it. Revolutionaries hell-bent on shaking things up are welcome. Conformists, please stay home (you’ll hate working with us, anyway).