The Starr Conspiracy Honors High Power/High Velocity HR Technology Companies with the InfluenceHR Brand Awards
SAN FRANCISCO — OCT. 27, 2015 — The Starr Conspiracy, the leading global marketing and advertising agency for HR technology companies, honored 12 of the most powerful and fastest-growth HR technology brands with its InfluenceHR Brand Awards. The winners were announced during an awards luncheon at the InfluenceHR conference, sponsored by HR Executive® magazine, on Oct. 18 in Las Vegas.
The InfluenceHR Marketing Awards are presented to recognize Brand Power and Brand Velocity in six different HR technology categories — Human Capital Management (HCM), Human Capital Management (HCM) for Small and Midsize Businesses (SMB), Employee Engagement, Talent Acquisition, Learning, and Benefits and Wellness. The 2015 winners are:
- Human Capital Management (HCM): Workday for Brand Power and Namely for Brand Velocity
- Small and Midsize Business-focused HCM: ADP for Brand Power and Zenefits for Brand Velocity
- Employee Engagement: O.C. Tanner for Brand Power and Glint for Brand Velocity
- Talent Acquisition: LinkedIn for Brand Power and Greenhouse for Brand Velocity
- Learning: Skillsoft/SumTotal for Brand Power and Udemy for Brand Velocity
- Benefits and Wellness: Fitbit for Brand Power and Virgin Pulse for Brand Velocity
The awards are based on quantitative and qualitative research conducted by The Starr Conspiracy Intelligence Unit to produce its Vendor Brandscape ReportsTM. The Brand Power Awards recognize the highest level of brand awareness, message focus, market position, and competitive strength. The Brand Velocity Awards recognize the brands that are growing fastest, building momentum, and disrupting industry categories.
"Because we do more market research in the HR technology space than any agency in the world, The Starr Conspiracy knows that the highest-performing brands gain and maintain market share, generate more revenue, experience better demand-generation results, retain customers longer, and attract more top talent," said Steve Smith, a partner at The Starr Conspiracy and chief of its Intelligence Unit. "We created the InfluenceHR brand awards to recognize the best brands in HR technology and encourage the rest to up their game in the use of brand."
About The Starr Conspiracy
The Starr Conspiracy is a strategic marketing and advertising agency specializing in enterprise software and services companies. We are changing the way marketing is done. We’ve worked with hundreds of enterprise software and services brands in dozens of market segments and have more than a decade of experience in this space. You’ve seen our work — even if you didn’t know it was ours. With offices in Fort Worth, San Francisco, and the New York City area and approximately 40 agents, we’re the driving force behind the disruptors, the innovators, and the attention-grabbers.
We are an Agile agency and effortlessly marry award-winning creative with impressive speed. We are the agency of the future, and we explore beyond what currently exists — at an unmatched velocity.