You’re pushing the limits of your technology category.
You’re in the right place if you want to push the limits of your marketing. Under pressure from investors to grow fast now? Or have you bootstrapped your company with your own money on the line? We know you have high standards for yourself and your agency. The Starr Conspiracy gets you to growth faster, whether it’s through building higher brand awareness, driving more leads, or gaining greater market share.
You move faster with an agency that gets you
If your vision is innovating workplace technology, you might call your solution HR technology, corporate learning, talent management, talent acquisition, employee engagement, or something else. Whether you're in HCM, fintech, or insurance tech — well-being, benefits, insurance tech, or financial tech. Whatever you call it, our people want to help you create a powerful brand and build a great company. What do we do?
If you're just getting started, it's helpful to be humble. After all, 80% of software startups fail. You need to know what you don't know. You also need to tell the right story so you can start strong. With almost 20 years of experience in workplace solutions, we know how to position you appropriately and build brands that stand out from the pack.
The bigger you get, the expectations just get greater. Double your leads last month? Great. Double them again this month. We got your back, whether you need a strategy to get there, an extra set of hands to execute, or some of both. We can help with content, campaigns, apps, analyst days, roadshows, and other activities designed to drive SQLs, opportunities, closes-won business, and revenue growth.
Sometimes, you need to change as the market does. Whether you need to pivot your product or evolve your brand, let us be your co-pilot. Oftentimes, bringing in an outsider perspective is essential. We can help you create a strategy, build internal alignment, and tell a story to the market that builds velocity and wins accolades.
DOMINATING A CATEGORY
Playing to win? You need bold strategies and audacious moves. You need to invest in making your brand omnipresent. You need to separate from the competition. If you're looking to take over your industry, we're the secret weapon you need to dominate industry conversations and break into the mainstream.
We design strategies to get you further, faster.
- Brand strategy
- Go-to-market/launch strategy
- Growth strategy
- Thought leadership
- Persona development
- Brand and product naming
- Battle cards and kill sheets
We develop quantitative and qualitative insights, so you can guide your strategy with confidence.
- Brand research
- Buyer research/customer analysis
- Differentiation/choice factor research
- Competitor analysis
- Conjoint pricing analysis
- Buyer journey mapping
- Sales process
- Market research/sizing
- M&A due-diligence research
- Custom research
We launch (and re-launch) brands for immediate velocity and resonance.
- Message and position development
- Logo exploration and development
- Brand/product naming
- Visual identity and storytelling
- Brand and style guidelines
- Graphics and illustrations
- Print and digital assets
- Collateral development
- Event concepting
- Creative direction
Not a content farm. Two Pulitzer Prize finalists. Decades of real-world HR expertise. We’re about quality over quantity.
- Thought leadership development and positioning
- Content marketing strategy and execution
- Editorial calendar development
- White papers
- Research reports
- Case studies
- Data/product sheets
- Sales enablement materials
- Promotional copy (blog/social/email)
Our strategists can design, manage, and optimize all of your demand generation and brand awareness initiatives.
- Demand generation strategy
- Media strategy, management, and budgeting
- Account-based marketing (ABM)
- Search engine marketing (SEM)
- Search engine optimization (SEO)
- Email marketing
- Integrated campaigns
- Vendor management
- Invoicing and billing setup
- Reporting, attribution, and analytics strategy and management
We solve unsolvable problems and create digital experiences that generate results and ROI for sales and marketing teams.
- Web/app development
- Lightpaper® development
- Enterprise-grade software/application/mobile development
- Sales-enablement app development
- User interface (UI)
- User experience (UX)
- Web/responsive design
- Design systems
Public relations/analyst relations: If you're getting started, we can launch and get you momentum with industry audiences.
- PR strategy
- Analyst relations strategy, selection, and engagement
- Direct pitching and pitch collaboration
- Product/company launches
- Speaker placements
- Award selections and submissions
- Sponsorship identification and strategy
- Contributed article strategy
- Analyst day management and strategy
- Pitch deck development
- PR and social media audits
- Media monitoring
- Media training
- Media list development
- Topic research
We can tell complex, technical stories with simplicity and humanity.
- Script writing
- Art direction
- Music selection
You guys get my industry, endlessly contribute value, and really want to partner with me for mutual success.