Abundantly

Cracking the U.S. market can be a challenge. We rewrote the script for Benefit One — now Abundantly in the U.S. market.
Services:
Benefit One is the leading employee recognition software company in Japan, but was struggling to break into the United States.

Abundantly

Cracking the U.S. market can be a challenge. We rewrote the script for Benefit One — now Abundantly in the U.S. market.

Services:
Benefit One is the leading employee recognition software company in Japan, but was struggling to break into the United States.

Abundantly

Benefit One is the leading employee recognition software company in Japan, but was struggling to break into the United States.

Cracking the U.S. market can be a challenge. We rewrote the script for Benefit One — now Abundantly in the U.S. market.

Services:
Visual brand
For the U.S. market, we helped Benefit One craft a new name — Abundantly — as well as a new message, visual brand, MVP website, and go-to-market strategy (including a paid media and content strategy).
visual brand

It was important that its new U.S.-focused product and brand have a clear, bold, and authentic presence in a crowded industry.

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It was important that its new U.S.-focused product and brand have a clear, bold, and authentic presence in a crowded industry.

Presence
Together, we built the Abundantly brand to speak to those on a journey and to reimagine the recognition experience.
Presence
“Thanks for your collaboration. We’re excited. … Life is good”

Project Liaison at Abundantly

The new brand communicated the company’s fresh approach to recognition in the new world of work. As a result, the brand was able to clarify its position and chart a path forward for a bold, successful entry into the U.S.

“The logo mark represents how one person can make an impact on their community, and the world. It was so fun to create a visualization of such an important concept.”

Leah Coolidge — Senior Designer / Art Director

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