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2023 Work Tech B2B Paid Media Benchmark Report

How did your go-to-market efforts perform in 2022? Do you know how effective your marketing budget was? Do you have a competitive strategy for 2023? Do you know where to accelerate or pull back? If not, we’ve got your back — and the data you need.

Download the new 2023 Work Tech B2B Paid Media Benchmark Report, and dive into:

  • Nine of the most significant paid media trends we’ve observed for 2022
  • Our internal formula for calculating minimum viable spend
  • Performance trends identified by maturity — between market leaders and startups — as well as by the performance of different content types and channels
  • Our advice on how best to navigate the wild world of paid media to maximize your position and get the most bang for your buck

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