#CakeAndIceCream: A Parable
Cake. Ice cream. Marketing. These are matters of life and death!
In this parable, Bret Starr tells the story of a neighborhood cake and ice cream shop and a marketing mishap. We promise this story is completely serious and mostly true.
Dive in to discover just how much a local shop’s door hanger — and the ensuing chaos — can teach you about:
- Positioning your product
- Differentiating from competitors
- Exceeding customer expectations
Enjoy this cautionary tale about the treacherous landscape of desserts (and marketing messages).