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#CakeAndIceCream: A Parable

Cake. Ice cream. Marketing. These are matters of life and death!

In this parable, Bret Starr tells the story of a neighborhood cake and ice cream shop and a marketing mishap. We promise this story is completely serious and mostly true.

Dive in to discover just how much a local shop’s door hanger — and the ensuing chaos — can teach you about:

  • Positioning your product
  • Differentiating from competitors
  • Exceeding customer expectations

Enjoy this cautionary tale about the treacherous landscape of desserts (and marketing messages).