The Starr Conspiracy has a unique perspective on the role of advertising for tech companies. And we’re OK knowing that our style isn’t for everyone. Because, not coincidentally, the defining characteristic of our perspective is that your tech solution isn’t for everyone, either.
No matter how awesome your software or service is, you’ll never gain 100 percent market share. If you’re ever so fortunate to get even close to absolute market domination, you’re probably a Russian oligarch, and your reward will be a cup of Polonium-210 tea. If you’re American, it will be an antitrust lawsuit.
To create efficiency and velocity in sales and marketing, we advise our clients to intentionally appeal to the segment of buyers who share their attitudes, behaviors, and beliefs. Here’s why: People buy from brands they like. They choose with their hearts and rationalize with their heads. And a funny thing happens when brands show people who they really are. They end up with happier customers.
Our extensive study of buyer psychographics correlated with Net Promoter Score™ demonstrates these two truths about promoter customers (the ones most likely to advocate for your brand):
- They share common attitudes, behaviors, and beliefs.
- They tend to mirror the attitudes, behaviors, and beliefs of your company.
Your unhappy customers are, meanwhile, fundamentally misaligned with the personality of your brand.
Our bottom line: Let your freak flag fly. Even if it’s blowing in the opposite direction of freaky. We’ll help you find what makes you weird and awesome, and then we’ll flow it into your marketing strategy, so you attract your ilk.
Imagine Comic-Con, but for your brand. Now, here’s that list of advertising services that we promised you.
List of Advertising Services
- Corporate identity
- Art and copy
- Film, video, and motion graphics
- Radio and television
Taste some of our pudding
They say the proof of the pudding is in the eating.