Think social media is only about brand awareness and not about little things like demand generation and ROI? Conspirators Laurie Ruettimann, Bret Starr and Steve Smith seem to have some kind of secret formula figured out. See if you can gather intelligence from “The Last Word on Social Media Marketing: Leveraging Social Media Marketing for Brand and Demand.”
Instructional Videos and Field Guides
The Starr Conspiracy (aka Starr Tincup prior to October 2011) has developed videos and field guides about marketing. Most of them offer straightforward guidance on marketing strategies and tactics. The one you can watch from this page is an example. I believe these efforts are to bolster the firm's cover as a marketing agency for companies operating in specialized market segments. However, the depth and quality of information in these media leads me to question The Starr Conspiracy's true endgame. Perhaps the revenue derived from their marketing services funds their true mission, whatever that may be.
Of course, you can contact The Starr Conspiracy to get your hands on these valuable resources.